Redken Toronto Fashion Week - Live Coverage

As a major sponsor backstage at Toronto Fashion Week, Redken prides itself in bringing the experience to consumers and hairstylists across the country through social media. Over 5 consecutive days, the team of content creators at 1M2S created content and posted live from Fashion Week on the brand’s social platforms. Redken is one of the brands that generated the most conversation on social media throughout the week and we are proud to be a part of this great success.