Rad Hourani Seamless Curatorial

1Milk2Sugars worked with global fashion designer Rad Hourani and the Phi Centre to promote the Rad Hourani Seamless Curatorial. 35 of the country's top journalists had one-on-one interviews with Rad during the press conference, two weeks prior to the opening of the curatorial. 200 of the city’s top media, VIPs and influencers attended the press cocktail to celebrate the Curatorial. 58 articles were secured with 30 million impressions generated in just one month and the curatorial was completely sold out. 1Milk2Sugars also created a Lifestyle Lounge for media gifting, bringing in partners such as: Aldo, Belvedere Vodka, Nespresso, Lancome and more.