NIVEA (keep caps) #10DaysOfSmiles

1Milk2Sugars was mandated to develop an influencer campaign to create buzz online for the Q10plus anti-wrinkle face care range as well as to bring awareness for the smile study done by Q10plus, demonstrating that just by smiling, one can look 2 years younger. 1Milk2Sugars reached out and negotiated a total of 10 influencers/bloggers to take part in the Instagram campaign. Influencers from across the country shared daily photos of their happy moments and connected these moments to the brand while nominating friends and family members to join the campaign. The #10DaysOfSmiles generated over 4.6 M impressions, giving the brand tremendous amount of exposure and product awareness.