Meghan Markle x Reitmans

1Milk2Sugars hosted a launch party, on behalf of Canadian retailer, Reitmans, to reveal the re-energized Fall/Winter 2015 collection and unveil their new celebrity brand ambassador, Meghan Markle from the acclaimed show Suits. Held at the prestigious Soho House in Toronto, guests included top-tier fashion editors, broadcast producers, on-air style experts, online editors, and celebrity media including the Beckerman sisters and Ben and Jessica Mulroney. Prior to the event, a select group of top-tier publications were invited to private one-on-one interviews to secure profiles and feature articles. The campaign resulted in just over 27.6 million media impressions (French + English) in print, broadcast and online publications across a span of 2 months.