KRUPS, "Why we love coffee"

In celebration of National Coffee Month, 1M2S executed a strategic contest for our client Krups, with the goal of creating an online community surrounding the passion for good coffee. Our simple concept that connected Krups to National Coffee month, created so much buzz that the campaign boosted the number of Krups’ Facebook fans by 55% in just 10 days - more than 3000 new fans were gained during this period. For every dollar invested, Krups gained 13 new fans, making this campaign an incredible success.