Clarisonic #SonicRevolution

1Milk2Sugars spearheaded all Canadian Clarisonic digital campaigns that blended PR and social media elements for creative and maximum brand exposure. Our #SonicRevolution campaign was shortlisted by US-based PR DAILY and received an honorable mention, one of only 6 companies to be recognized internationally. Over 200 million impressions have been generated on the #SonicRevolution hashtag, all through credible third party endorsement online. Twitter chats were a key tactic utilized by our team, always hosted by one of the nation’s top online voices, and these chats were always a trending topic across the country. Through our work, Clarisonic dominated SOV online year over year as one of the most talked about beauty brands online, and a cult following was created and maintained.